For any non-Elvis Costello fans, that's a lyric from his hit "Radio Radio." I have been thinking about radio a bit lately -- especially about both NPR canceling The Bryant Park Project (New York Times story here, reg. required) and PRI canceling Fair Game with Faith Salie. These two programs were both attempts by public radio to attract a younger audience. Interestingly young people are tuning back in to FM commercial radio for music, or at least the decline began to reverse itself somewhat this year. But the problem for radio (and most traditional media) is that it's still one way media, i.e. broadcasting out, in a two-way digital/online world.
For public radio, you can't just reach y[...]