Google announced an exciting feature for AdWords advertisers yesterday. Google explained the feature as, "instead of creating separate campaigns for keywords and placements, you can now include both in any campaign. All ad groups now have tabs for both keywords and placements, and the two can work together to target your ads on the content network."
So, if you want to target an ad on my personal blog, which runs AdSense, but only want to show your ad when I talk about SEO or search topics, you can do that now. By combing your placement targeted ads with specific keywords you want your ads to show up for, you can say, only show my ad on cartoonbarry.com when the content matches the keyw[...]