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ShoeMoney: Why, When & How to Protect Your Brand Online by Lisa Barone on 02/25/2009 · 11 comments | Branding asshatRule: People are asshats. Rhea (lovingly) gives me shit for all the attention I give Twitter. And while I get that my 10,000+ tweets are excessive, Twitter’s pudone a lot to establish my personal brand. A brand that will mean nothing if the asshats don’t get their hands off it. [glare] It wasn’t too long ago that I found myself getting punched in the face by the likes of Lisa_Barone, _LisaBarone and LisaBarone_ (still not sure about LisaBaron). They were brandjacker Twitter accounts registered to resemble my name (with my branded avatar) and they were being used to shill some sort of crappy Twitter eBook. I didn’t give it much attention when they first broke out, but I should have.
