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Holly Odame-Asante, a 22-year-old student, has been queuing since 6am outside the Regent Street H&M store. She's brought her friend Michael along to keep her company. There are empty coffee cups strewn across the pavement and the queue of people snakes down the block - keeping one eye on the window displays, running through mental checklists of the pieces they want to snag. The security guards look nervous.
