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Small Business CRM Software Customer relationship management (CRM) isn’t just for large corporations anymore. Intoday’s increasingly competitive business environment, where customer service is a keydifferentiator, the use of CRM technologies is not only beneficial – it’s critical, even forsmaller companies.But, enterprise-scale CRM systems can be quite intimidating for smaller businesses.They come with hefty price tags and complex implementations, requiring more financialand IT resources than smaller companies can spare. Additionally, their massivefeatures sets often provide more functionality than a small business needs.