1 day ago

Auto Sales Still Dismal in August - But At Least It Wasn't July      Similar

By Dale Buss and Bill Visnic U.S. auto sales fell by about 15 percent in August compared with a year ago, to approximately 1.25 million units from around 1.5 million units -remaining in their summer-long trough. And a chorus of OEM executives agreed on Wednesday that their forecast for the rest of 2008 looks just about as dismal. But something else also appeared amid Wednesday's sales reports: reasons to hope that the U.S. market already has flattened out. "It appears we may have hit the bottom in terms of consumer demand in July," said Jesse Toprak, executive director of industry analysis fo...
Feed: Auto Observer

1 day ago

Six Other Ways Auto Marketers are Taking it to the Internet      Similar

By Dale Buss Automakers are moving forcefully into the online-marketing arena using a number of innovations in which their industry, arguably, has become the leader. In Wednesday's part two of this three-part series on Internet marketing, Edmunds.com's AutoObserver featured six ways that automakers are succeeding online. Here are the remaining six:
Feed: Auto Observer

3 days ago

Auto Marketing on the Internet: Six Ways It's Getting Done      Similar

By Dale Buss Over the last year or so, automakers have moved closer to the forefront of big-brand marketing online as they dramatically increase their expenditures on Internet advertising. In doing so, OEMs are drawing on a dozen methods. Here are six of them. Look for the other six on Thursday in part three of this series on Edmunds.com's AutoObserver:
Feed: Auto Observer