1 day ago
by Jennifer Laycock
My mother always said "nothing worth doing is easy." Generally good words to live by, but especially practical when it comes to viral marketing. While some of the most talked about viral marketing successes appear to have happened effortlessly, chances are high you'll need to put a lot of time and effort into yours. That's why it's absolutely essential to understand the adage "if at first you don't succeed, try, try again."
In this four part series I'll dig beyond the hype of Viral Marketing and look at four key lessons companies need to learn before diving into this style ...
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half-day ago
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1 day ago
Stop the presses!
A survey from the Direct Marketing Association reported this morning that nearly 70% of respondents in the test reacted to SMS messages sent from suppliers, compared to only a 30% success rate for e-mail.
Surveys were also less popular than texts, encouraging feedback from just 42% of customers. Money off coupons, traditionally an easy [...]
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